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Polar Bear Plungers bravely take the icy-cold leap into the Seneca River at Mercer Park during last year’s Big Chill event in Baldwinsville. Last year’s Polar Bear Plunge raised $27,000. This year’s event begins at 7 p.m. Friday and continues all day Saturday.

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Tease photo

Big Chill 2013 - Polar Bear Plunge features new non-plunging group

Cristina Jardine believes this year’s Polar Bear Plunge will blow last year’s record out of the water.

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